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    We have the largest selection of the new Specialized S-Works 7 Ion Charcoal Road Shoes in the Country!

    This new Ion Charcoal color way by Specialized just arrived in the states and we swooped up on the majority of them since inventory was so limited. If you are thinking of getting a pair of these sweet new kicks we recommend doing it now as we fully expect this shoe to be sold out for the year without even ever coming into stock. Similar to some of the other great colors Specialized has made. 

    New Specialized S-Works 7 Ion Charcoal Road Shoes IN STOCK!

    Click Here to grab a set now! 


    RIDE has three sets of the new LTD Edition Red Hook Crit S-Works 7 Shoe / S-Works Evade II helmet combo's in stock! All three shoe sizes include a medium size Evade II helmet. These might even be more rare than a 🦄Purple Unicorn!

    To place your order or to check them out just click here


    March Inventory Cleaning Sale

    Come down to our Encinitas shop from Friday, 3/16 through Sunday, 3/18 to take advantage on some awesome pricing on previous model year items!

    Previous years bikes, kits, parts, and accessories at up to 75% off, with EVERYTHING at least 10% off. We have everything from complete bikes, to helmets, gear, frames, groupsets, handlebars, stems, tires, rims, wheel sets, and more!


    • Specialized
    • SRAM / ZIPP
    • Pinarello
    • Felt
    • Eliel
    • Assos
    • And more!

    Keep your calendars marked because we're only going to be offering this on:
    Friday, 3/16: 11AM - 7PM
    Saturday, 3/17: 10AM - 6PM
    Sunday, 3/18: 10AM - 5PM

    Our Facebook event page will get populated with pictures of some of the items for sale as we near the sale dates! Stay tuned!

    Event Info

    See you there!

    Now Hiring @ RIDE

    Looking for a job within the biking industry?

    Know how to change a tire (at least)?

    Want to work with an awesome family living the two wheeled lifestyle?

    We're currently looking to expand our family to awesome individuals who are as stoked on bikes as we are! If you think you can bring something to the table, head on over to our page and send in an application!


    We look forward to hearing from you!

    Tarmac & Amira Rental Fleet In Encinitas!

    We now have a full-size run of 2018 Tarmac & Amira Sports' available for rent at RIDE Cyclery Encinitas!  Two of Specialized's flagship models featuring a 9r carbon-frame and Grand-Tour-winning geometry!

    As with our prior rental fleet, rentals are $60 per 24-hr period with saddle-bag, extra-tube and Co2 included. 

    Like what you RIDE?  Rental fee can be applied to a new bike purchase if within 30-days*!

    Click here to get started!

    RIDE Cyclery Amira

    2018 Amira Sport!

    RIDE Cyclery Tarmac

    2018 Tarmac Sport w/ Sagan Colorway!

    *Some stipulations apply.